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- <text id=90TT0687>
- <title>
- Mar. 19, 1990: Business Notes:Joint Ventures
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1990
- Mar. 19, 1990 The Right To Die
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 53
- Business Notes
- JOINT VENTURES
- Courtship of Giants
- </hdr>
- <body>
- <p> Boardrooms were buzzing from Bangkok to Boston last week
- over word of an impending alliance between industrial
- powerhouses Daimler-Benz and Mitsubishi. Daimler-Benz, maker
- of the best-selling Mercedes-Benz automobiles and a partner in
- the Airbus consortium, is West Germany's largest industrial
- group. Mitsubishi, with interests ranging from electronics to
- real estate, surpasses all of its Japanese rivals. Emerging
- from talks in Singapore, representatives of the two firms said
- they are negotiating joint ventures that would link their
- businesses in the auto, aerospace and consumer-electronics
- industries.
- </p>
- <p> Such alliances could help Daimler-Benz spruce up its
- consumer-electronics group and afford entry to Japan's domestic
- markets. Mitsubishi would position itself for 1992's united
- European market and, with access to Daimler aircraft
- technology, might enter the commercial aircraft field--a
- dream come true for the Japanese but a nightmare for Boeing.
- </p>
-
- </body>
- </article>
- </text>
-
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